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What were the key revenue drivers?
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What were the main revenue growth drivers in 2024 according to the report?
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According to the Annual Report 2024, revenue growth was driven by three primary factors:
1. South Asian Market Expansion โ The company reported 23% year-on-year revenue growth, with the South Asian market as the dominant contributor. Geographic expansion into Tier-2 cities accounted for approximately 40% of new customer acquisition.
2. Digital Transformation Initiative โ This programme contributed โน4.2 crore to top-line growth, primarily through the new self-service portal which reduced operational costs while increasing transaction volume by 31%.
3. Optimised Customer Acquisition โ Customer acquisition costs declined 18% through a shift from broad media to performance-based digital channels, improving overall unit economics.
1. South Asian Market Expansion โ The company reported 23% year-on-year revenue growth, with the South Asian market as the dominant contributor. Geographic expansion into Tier-2 cities accounted for approximately 40% of new customer acquisition.
2. Digital Transformation Initiative โ This programme contributed โน4.2 crore to top-line growth, primarily through the new self-service portal which reduced operational costs while increasing transaction volume by 31%.
3. Optimised Customer Acquisition โ Customer acquisition costs declined 18% through a shift from broad media to performance-based digital channels, improving overall unit economics.
Source Chunks Retrieved
๐ Page 14 ยง Revenue Overview
๐ Page 31 ยง Digital Strategy
๐ Page 47 ยง Market Expansion
Confidence
91%
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What risks did they flag for 2025?
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The report identifies four key risk categories for 2025:
Regulatory Risk โ Upcoming data localisation requirements may necessitate infrastructure investments of โน80โ120L.
Competitive Pressure โ Three new entrants in the South Asian market were named, with two backed by international capital.
Talent Acquisition โ Engineering and data science roles remain the hardest to fill, with average time-to-hire at 94 days.
Currency Volatility โ ~12% of revenues are USD-denominated; a sustained appreciation of INR could compress margins by 1.5โ2%.
Regulatory Risk โ Upcoming data localisation requirements may necessitate infrastructure investments of โน80โ120L.
Competitive Pressure โ Three new entrants in the South Asian market were named, with two backed by international capital.
Talent Acquisition โ Engineering and data science roles remain the hardest to fill, with average time-to-hire at 94 days.
Currency Volatility โ ~12% of revenues are USD-denominated; a sustained appreciation of INR could compress margins by 1.5โ2%.
Source Chunks Retrieved
๐ Page 68 ยง Risk Factors
๐ Page 71 ยง Regulatory Environment
Confidence
87%